Who we serve
You live on RMR, and RMR starts with a steady, affordable flow of residential and small-commercial leads in the towns you actually service — this month, not next quarter.
A good canvassing weekend fills the board, then it goes quiet for three weeks. Monitoring contracts do not care how strong last month was.
National brands bid on the same terms you do, in your ZIP codes, with budgets you will not match. Out-spending them was never the plan.
Your cost per lead is whatever it is. With nothing comparable to measure it against, you cannot tell if you are being outperformed or overcharged.
Ten services. For a dealer, two of them do most of the work.
Local search
Homeowners do not search for alarm systems. They search for alarm systems in their town. So we build a page for every town you service, written for that town, and aim your search and paid campaigns at it. That is how a local dealer outranks a national brand in its own service area — not by outspending it, but by being the most obviously local answer on the page. It also gives your paid ads somewhere relevant to land, which is most of what keeps a click cheap.
Field support
Your crews are already knocking. Our job is to warm the door before they reach it: geo-fenced social and retargeting ads running over the same neighborhoods the crew works that week, so the name on the shirt is one the homeowner has already seen.
We also print the shirt. Uniforms, door hangers, yard signs, decals, vehicle wraps and home-show booth graphics come off ourown in-house presses and 54-inch Roland — on our schedule, not a vendor's.
Rank in the map pack for every town you cover, not just the one your office sits in.
Search ads on the short list of terms that actually convert, capped to your service area.
Stay in front of the homeowner who took your price, went quiet, and is still shopping.
Paid social fenced to your territory — including the blocks your crew works next week.
A monthly touch on the base you already monitor: your cheapest upsell and referral channel.
Your name in the town paper, where homeowners still read it.
Install walkthroughs, system demos and customer stories, shot to be watched on a phone.
A site that loads fast, works on a phone and asks for the call. Everything above depends on it.
The Alarm Guys
Up to 90 leads in a single month
That is the number, stated the way we are able to state it. We will not dress it up with a cost per lead or a close rate we did not measure. Get us on the phone and we will walk you through that campaign.
That last number is the one dealers underrate. We have tested hundreds of keywords for this industry; roughly 35 actually produce results. You can learn which 35 the way we did — over years and a lot of wasted ad spend — or you can start from the list.
You give us the towns and ZIP codes you actually service. We look at what is searched there, who ranks already, and where the national brands are thin.
A geo landing page per town, local SEO behind it, and paid campaigns capped to your service area and aimed at the terms that convert.
Monthly numbers, a benchmark against comparable dealer campaigns, and a call where we tell you what to change.
What you will not get anywhere else
A dealer your size has no way of knowing whether its cost per lead is good, bad or about average. That blind spot is expensive, and the 50-50-30 Program closes it: we benchmark your campaigns against comparable dealer campaigns across the country, so you can see where you actually sit instead of taking your agency's word for it.
Then we put our dealers on a conference call every month to talk through what is working and what quit working. Most agencies would rather you did not look.
Have your service area and your current monthly spend handy. Ten minutes is usually enough for us to tell you whether we can help.
Call us and we will tell you what we would do in your service area. The conversation is free; the guessing is not.
