Brand Awareness Campaigns
A sustained campaign pointed at one industry, so the same buyers see you repeatedly instead of a wide audience seeing you once.
Who we serve
Service Providers
You sell to security companies rather than to the public, and in an industry this small and this closed the hard part is never the pitch. It is being known well enough to get the meeting.
What makes this industry hard to sell into
Nobody knows your name yet
This industry is small and it buys from companies it already recognises. A central station, a software platform, a distributor and a finance company all hit the same wall: the buyer must have heard of you before the conversation starts. Awareness here is the entry fee.
You cannot put a service in a buyer's hands
There is nothing to hold and nothing to unbox. You are selling a promise about how you will behave for the next five years, and the only thing that makes that promise believable is other people in this industry saying your name out loud.
A generalist agency cannot reach these buyers
Your prospects are not on a general business list. They are at ISC, reading the trade press, forwarding an e-blast to a colleague. An agency that has to be told what a central station is will spend two quarters learning the industry on your budget.
Selling a physical product through the channel instead? That is themanufacturerspage. Installing and servicing systems isintegrators, and signing end users isdealers.
What we do for service providers
All of it points at one outcome: your name in front of the security companies that could buy from you, often enough that it starts to feel familiar.
Public Relations and trade-press placement
Coverage in the publications security companies actually read, written to sound like industry knowledge rather than an ad.
E-Advertising and E-Blasts to the security channel
Your message into the inboxes of security companies directly, from our own database rather than a rented general list.
E-Newsletters
A regular, useful note that keeps you in front of prospects between trade shows, exactly when your competitors go quiet.
Social Media Ads
Paid social aimed at security professionals, so the budget stays inside the channel that can actually buy from you.
Video Marketing
Short, watchable video for the show floor, the website and the follow-up email. We have produced showcase videos for SIA at ISC East and ISC West.
Industry Networking
Presence and introductions inside the relationships this business still runs on. Much of it is still done in person, at a show.
Website Design and Development
A site that explains an intangible service in plain terms and convinces a security buyer you are established enough to rely on.
Why service providers trust us with this
- Security companies served
- 300+Security companies served
- Companies in our outreach database
- 15,000+Companies in our outreach database
- Years most clients stay
- 5+Years most clients stay
The 300+ companies we have worked with are security dealers, integrators, manufacturers and solution providers. That is the same channel you are trying to sell into, and it is the reason we already know which door your message should go through.
We also write Marketing Madmen, a monthly column in SDM Magazine. That matters more than it looks: we are not renting space in this industry's press, we are writing in it. That standing is exactly what a service provider is trying to borrow.
How it works
- 01
We work out who actually signs
Almost nobody sells to the whole security industry. You sell to a slice of it. We get specific about which companies, which titles and what makes them move before we spend a dollar.
- 02
We put you where that slice already looks
Trade press, inbox, feed, show floor. The same buyers approached from several directions, on a schedule, instead of one burst before ISC and silence after it.
- 03
We keep going until you are familiar
Recognition in this industry compounds, and referrals follow recognition rather than the other way around. The service providers who win here are the ones who did not stop after a quarter.
We are already inside the room you are trying to get into
This industry does not let strangers in. It takes years of trade shows, handshakes and turning up before anyone returns your call. We did not skip that part, we did it. SD Marketing is a marketing agency dedicated to the security industry, we write in its trade press every month, and we can reach more than 15,000 security companies directly.
For a service provider that is the entire point. Buying access to a closed channel is faster and cheaper than spending three years earning your way in one show at a time.
Tell us who you sell to
Rather just talk?
1-888-572-4450Tell us what you sell and which security companies buy it. We will tell you how we would get you in front of them, and whether it is worth doing.
Be the name they already know
Awareness inside this channel is built, not bought overnight. The sooner it starts, the sooner your name arrives before your salespeople do.