Integrators
Fill the project pipeline so next quarter is booked on demand you created, not on referrals and whoever happened to call.
A marketing agency dedicated to the security industry
You don't have to explain RMR to us.
SD Marketing works with the electronic security industry and nothing else. We already know your sales cycle, your channel, your trade shows and your acronyms — because they are the only ones we work in.
Which one are you?
Four audiences, four different problems. Pick your door and we will skip the part where you explain the business to us.
Manufacturers
Your product sells through the channel, so we market to the channel — the integrators, dealers and distributors standing between you and the end user.
Service Providers
Everything we build points at the one number that sets your valuation: recurring monthly revenue.
Dealers
Own the territory you actually service and turn local demand into signed, funded accounts.
Who we are
Security is the only industry we work in
A generalist agency learns your business on your budget. They ask what RMR stands for on the kickoff call, then hand you a plan built for a dentist's office — twelve months of brand awareness for a company that needs installs booked next quarter and accounts that renew.
We have no learning curve to bill you for. We already know a dealer is not an integrator, that the spec is won long before the bid goes out, that a record sales month can be wiped out by attrition, and that the floor at ISC West is a sales channel rather than a branding exercise. Every campaign we build starts from that, so the first meeting is about your market rather than ours.
That focus is the entire product. It is also why most of our clients stay with us five years or more.
Led by Alex Chavez, President, and David Morgan, Vice President.
Proof
Numbers we can actually stand behind
- Security companies served
- 300+Security companies served
- Companies in our outreach database
- 15,000+Companies in our outreach database
- Typical client tenure
- 5+ yearsTypical client tenure
- Peak month of leads, The Alarm Guys
- 90Peak month of leads, The Alarm Guys
Marketing Madmen, monthly in SDM Magazine
We write Marketing Madmen, a monthly column in SDM Magazine. The trade press does not hand a standing column to an agency that needs the industry explained to it.
Work you may have already seen
Campaigns for Geutebruck and Uniview, and showcase videos produced for SIA at ISC East and ISC West.
What we do
One agency, the whole range
Strategy through delivery, including the parts most agencies quietly subcontract. The print shop is ours, in our building.
Digital Lead Generation
Campaigns measured in quoted jobs and signed accounts, not impressions.
Search & SEO
Rank for what buyers actually type — access control, surveillance and alarm work in the cities you cover.
Paid Advertising
Search and paid social budgets pointed only at territories you can service profitably.
Email Marketing
Direct reach into the channel, backed by our database of 15,000+ security companies.
Video Production
Product launches, showcase reels and trade show video, shot for a technical audience that will spot the fakery.
Public Relations
Placement in the trade press your buyers and your channel already read every month.
Brand & Websites
Sites that survive a buyer's due diligence and still load fast on a phone at a jobsite.
In-House Print Shop
Screen printing, embroidery, uniforms, decals, stickers, car wraps, wall graphics and large-format on a 54-inch Roland.
Programs
Where the industry compares notes
Two ways to work with us that do not start with a contract.
Free to attend
Webinar Series
Practical working sessions on marketing, sales and growth in security — built for owners and marketing leads who still have a business to run that afternoon.
Peer network
The 50-50-30 Program
A peer benchmarking and network program: a room of security company owners comparing real numbers with each other instead of guessing where they stand.
Tell us what you're trying to grow
No discovery call spent explaining the industry to your agency. Tell us what you sell, where you sell it, and what has to happen next quarter.
Ready to stop explaining your own industry?
Call and you will be talking to someone who already knows what you sell and who you sell it to.